CX mapping and measurement framework development
I’ve run a range of CX mapping and associated strategic development initiatives for a range of clients. Due to the confidential nature of these types of outputs, I’m unable to share specific examples, but this type of work has included:
First-hand customer research to determine perceptions and needs around a particular product, service or industry
Customer profiling to help organisations understand key characteristics and grouping of the audiences they’re looking to engage with
Strategic definition of a brand or organisation’s CX ambition including specific principals, behaviours and processes to achieve this
Alignment with parallel strategies such as Brand, Technology/Data and Corporate
Stakeholder engagement and management across the business or client I’ve been working with the develop the strategy.
